Other · SMB · Emerging
Inadequate security measures for internet-connected food critical equipment
The integration of food critical equipment with the internet poses significant security risks due to the need for specialized and trustworthy security protocols and teams.
Who experiences it: Businesses using internet-connected food critical equipment
Momentum
0%
Pain
85
Competition
90
Opportunity
65/100
Signals over time
2 observed signals across 1 sources, tracked for 1 days. Confidence: low.
What people are saying Observed
“> Not surprised they would hack systems, surprised they would spend their efforts on shit like this that doesn't have any real impact Okay, let me explain why this is wrong. This will be an imperfect example, but hopefully it gets the point across. When you shut down the refrigerators and freezers of something like 700 stores, people notice. They go to get food that day, and there is nothing fresh. Nothing. Go to the next store, still no fresh or frozen food. Was there a natural disaster? No. Was there an attack? Yes, but the attacker is unknown. But who was in charge? Who was supposed to prevent this? They remember. It's getting colder outside in the North, fall is here. This is traditionally a time where a lot of people were, for thousands and thousands of years, stocking up food and doing final harvests to survive the long winter. If suddenly hundreds of stores don't have fresh food across the country, that is a large impact. Not even just what happened, but what could happen. If it happened to these hundreds of stores, what about thousands? What about other types of stores? What about other types of attacks? And your brain starts thinking about the other possi”
Hacker News · frustration
“The real mistake was to connect such food critical equipment to the internet. I don't know who dared to do that, this has been part of the common knowledge for a while now. You still can do it, but it better be a super low level private network: basically a super low VPN/crypto without using any off-the-self kludge, open source or not, probably directly implemented in some hardware driver in assembly for machine code/hardware control (if traffic was "big", it would have been FPGAs, probably). And you ** _MUST_ ** have a permanent and significantly sized and competent "security" team 24/24 7/7 ** you can trust ** for monitoring and looking for "pertinent" flaws. Mechanically, the effort required is some exponential of the machine code (compilers are a [trust] problem, not a solution) size, complexity and code unstability (change over time). No, trusted compilers of comfy computer languages do not exist by definition, eat the bullet. Related to crypto: I wish we had some open source binary specifications implemented in various ISAs for some micro-architectures. You want machine code here, not even C or whatever (or at best only f”
Hacker News · frustration
Why now? AI inference
Existing solutions Observed
- Cisco Cyber Vision · Contact for pricing · complaints: Complex setup process, High cost for small businesses, Steep learning curve for new users
- Palo Alto Networks IoT Security · Contact for pricing · complaints: Expensive for smaller operations, Requires significant IT resources for management, Can be overly complex for basic needs
- Fortinet FortiNAC · Contact for pricing · complaints: Can be difficult to configure, High cost for full feature set, Support can be slow to respond
- Claroty · Contact for pricing · complaints: Pricing can be prohibitive for smaller companies, Implementation can be time-consuming, User interface could be more intuitive
- Nozomi Networks Guardian · Contact for pricing · complaints: Can be costly for full deployment, Requires ongoing management and tuning, Some users report issues with false positives
There appears to be a significant gap in affordable and user-friendly security solutions specifically tailored for small to medium-sized businesses using internet-connected food critical equipment. Current competitors, while offering advanced features, tend to be expensive and complex, making them less accessible for smaller operations that may lack the necessary IT resources.
See the full evidence, competitor gap matrix and opportunity report.
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