Other · Consumers · Emerging
Lack of trust in data security and privacy when interacting with companies
Consumers are hesitant to share personal information due to fears of data breaches and misuse by companies.
Who experiences it: Consumers
Momentum
0%
Pain
85
Competition
90
Opportunity
63/100
Signals over time
2 observed signals across 1 sources, tracked for 0 days. Confidence: low.
What people are saying Observed
“> Reminds me a little of these "phones listen to everything we say, otherwise I wouldn't have been shown this ad" anecdotes that don't hold up against empiric evidence. If phones weren't listening technology like audio beacons couldn't have been invented or useful ( https://medium.com/@williamwais01/ultrasonic-beacons-the-sil... ). Surveillance capitalism has been so successful because it's so opaque. It would take a whistleblower for you to know when and how the data companies have is used against you, or how they got that data in the first place. Their tactics can be used in ways that are highly targeted and transient, especially for data collection companies like Google. Even for something as basic as search results what I see when I search may not be what you see, and what I today might not be what I see when I take the same actions tomorrow. This can make identifying what our phones are doing almost impossible. A possible explanation for the "phones listen to everything we say, otherwise I wouldn't have been shown this ad" phenomenon might be that a phone picked up an audio beacon being broadcast while so”
Hacker News · frustration
“I'm seriously at a point where I'm opposed to talking to my doctor because the information may be digitally recorded and leaked, going on a flight because my passport may be used to aqquire a loan by cybercriminals, comparing car insurance because my phone will be called by robocallers selling me things or verifying my ID with websites because it might be used to associate my information with whatever else I do online. I don't think, for a vast majority of cases, these companies I'm forced to interact with can be trusted with my data and it's having a real world negative impact. Even with the best intentions the information is somehow valuable to steal and I'm baffled how it's not secure. There should be some consequences for companies asking for things like SSN/National Insurance numbers on job adverts or retaining drivers licence photos after test driving a car, they just don't need the data anymore.”
Hacker News · complaint
Why now? AI inference
Existing solutions Observed
- LastPass · $3/mo for Premium · complaints: Recent security incidents raised concerns, Some features locked behind premium subscription, Occasional syncing issues
- NordVPN · $3.71/mo (2-year plan) · complaints: Occasional slow connection speeds, Some servers may be blocked by streaming services, Customer support response times can vary
- ProtonMail · Free tier available, paid plans start at €5/mo · complaints: Limited storage on free tier, Some features require a paid subscription, Occasional delays in email delivery
- Signal · Free · complaints: Limited features compared to other messaging apps, Requires phone number for registration, Occasional performance issues
- DuckDuckGo · Free · complaints: Search results may not be as comprehensive as Google, Limited features compared to other search engines, Occasional inaccuracies in search results
Insufficient evidence suggests that consumers are seeking a data security and privacy solution that combines strong encryption with comprehensive features and transparency in operations. Current competitors, while offering various strengths, face significant complaints regarding security incidents, performance issues, and limitations on free tiers, indicating a potential opportunity for a more reliable and user-friendly alternative.
See the full evidence, competitor gap matrix and opportunity report.
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